Indonesia is the 4th largest smartphone user country in the world. However, the average user only actively uses 9 apps per day out of the hundreds available. How can your app make it into that 9?
First Principle: Solve One Problem Exceptionally Well
Apps that try to be everything end up being nothing. WhatsApp focuses on instant messaging. Gojek focuses on mobility. Identify your users' one main problem and solve it perfectly.
Design for "Zero Learning Curve"
Users don't read manuals. They try, and if they don't understand within 30 seconds, they uninstall. Essential UX principles:
- Progressive onboarding: Introduce features gradually, not all at once
- Intuitive navigation: Use patterns users are already familiar with (bottom tab bar, swipe back)
- Instant visual feedback: Every action must provide a clear visual response
- Helpful error messages: Not "Error 403", but "You are not logged in. Sign in now?"
Performance Is a Feature
80% of users abandon apps that take more than 3 seconds to load. Performance optimization is not an optional technical task—it is a business necessity:
- Target cold start time under 2 seconds
- Lean APK/IPA size (under 50MB for initial download)
- Offline mode for core functions
Test with Real Users, Not Assumptions
A/B testing, usability testing with 5-7 representative users, and session recording analysis (using tools like FullStory) will uncover problems that are never detected in internal team discussions.
MMO has designed and developed more than 50 mobile applications for various industries, with an average rating of 4.5+ on the App Store and Play Store.